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Web-based applications on secure servers prohibit direct access to other designs. However, screen shots and project descriptions are provided in the Portfolio section.

Summary

I have been a user experience manager and designer in a variety of industries for over 12 years. Experience includes management of creative/user interface teams, user experience design, information architecture, user research, visual design, strategy and innovation, documentation development, and project management.

 

Technical Expertise

AxureRP, HTML, CSS, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, MS Visio, MS Office Suite and working knowledge of JavaScript, Flash, and the Google Search Appliance


Experience

Sr. Interaction Designer, kbb.com

Kelley Blue Book, Irvine, CA

March 2008 – Present

  • Develop and evolve the customer experience of the #1 automotive website (www.kbb.com), automotive industry web-based products and tools, which results in the best possible user experience and is in line with brand marketing and business goals and objectives
  • Work with product management to clarify and define business requirements and product strategy as they apply to the customer experience
  • Participate in user research studies which includes persona development, quick user feedback studies (AKA Guerilla User Research), and formal usability testing
  • Standardize, create, and maintain UX style guide and library of assets (deliverable documentation, frameworks and design pattern library)
  • Train the Interaction Design Team on new tools and processes (i.e. AxureRP, IxD design pattern library)
  • Achievement Highlights: conceptualized and designed multi-million dollar ad product for Cash for Clunkers program; launch of new homepage has increased ad impressions by nearly 60%; optimized variety of partner placements and designs to increase conversion by 30%; trained colleagues on new software and design pattern library/frameworks; and created standardized documentation deliverables

Principle Designer/Developer

Foursquare Studios, Irvine, CA

July 1998 – March 2008

  • Met with clients to define project scope, information architecture and visual design
  • Managed a team of designers and developers and lead them in making creative web-based application solutions for a variety of industries (automotive, mortgage, entertainment, healthcare, insurance, real estate, fitness, financial, retail, construction, and IT)
  • Manage all aspects of projects
  • Portfolio Websites: www.FoursquareStudios.com and www.FoursquareStudios.com/tami-mcbride

User Interface Manager

CWIE, Tempe, AZ

August 2007 – December 2007

  • Principle designer and art director for web-based applications
  • Managed and mentored a team of 3 visual designers and 4 user interface developers
  • Worked extensively with product experts to define user goals while maintaining business requirements
  • Set up user research program for quick feedback studies
  • Created standardized documentation and process to optimize interaction and deliverables with the software development team

Creative Services Manager

eBuilt, Inc./US Technology Resources, Aliso Viejo, CA

May 2000 – July 2005

  • Worked extensively with clients, users and developers to define project information architecture, user experience and visual design
  • Managed a team of designers and user interface developers
  • Designed effective user-centered web applications in a variety of industries including entertainment, healthcare, retail, real estate, finance, and automotive
  • Standardized process and deliverables for the user interface group
  • Achievement Highlights: lead information architect and visual designer for a multi-lingual web application used in over 20 countries; hired, trained and mentored a small team of UI designers and developers; created processes and standardized deliverables for the brand new creative services team

Web Designer

Orange County Auto Trader Magazines

November 1998 – May 2000

  • Redesigned the company web site as well as created a bilingual web site to support a new Spanish publication
  • Created an online marketing plan as well as supporting marketing materials
  • Lead Web Designer on OCAutoTrader.com and AutosEnEspanol.com (both websites no longer available in original form)

Graphic Artist

AOL - Digital City Los Angeles

July 1997 – December 1998

  • Designed advertiser web sites from conception to completion (working with sales coordinators and clients) as well as ad banners, icons, media kits, business cards, and other miscellaneous collateral

Education

Interactive Media Design, Bachelor of Science
The Art Institute of California, Costa Mesa, CA

4/2003 – 6/2006
GPA 3.8 (Dean’s List)

 

Awards & Achievements

Internet Advertising Award: Best Automobile Online Campaign
Cash 4 Clunkers Campaign on KBB.com (Ford Sponsorship)
Lead Interaction Designer

  • The campaign was created to raise awareness of the government-sponsored program Car Allowance Rebate System ("CARS," or popularly known as 'Cash for Clunkers') as well as Ford’s fuel-efficient model lineup. Within a few clicks, we were able to provide the consumer the value of their car, whether or not the car qualified for the CARS program, as well as display vehicles that would help the consumer get the most for their trade-in (Ford and similar vehicles).
  • http://www.foursquarestudios.com/tami-mcbride/cash4clunkers.mov

Seller’s Toolkit featuring LiveValueSM (patent pending)
Lead User Experience Designer

  • The tool enables the consumer to select their vehicle, enter seller’s notes, set an asking price and then generates a multitude of ways to help advertise the car on high-traffic Web sites like Craigslist, Facebook, Twitter, or via your e-mail or blog.
  • http://garage.kbb.com/sellers-toolkit
  • Download Overview PDF

 

Additional Information

Recommendations available at www.linkedin.com/in/tamimcbride.

 

Screen shots and project descriptions of web-based applications are provided on my personal portfolio located at www.foursquarestudios.com/tami-mcbride.

 

Partial client/project list:

  • Autobytel/MyRide.com – UI developer for MyRide.com; developed UI style guide and created documentation standards
  • Bride.com – Managed a pool of contract designers and developers creating websites and online marketing; rebranded and redesigned Bride.com (in development, screenshots and branding images available)
  • Foursquare Studios – Owner/designer (www.foursquarestudios.com)
  • Good Shepherd of the Hills – Designed and developed non-profit website (www.goodshepherdaz.org)
  • Hilton – Lead UX and visual designer of custom content management and ad creation application
  • KBB.com – Sr. UX Designer for #1 automotive website specializing in advertising and industry products (www.kbb.com)
  • Mail Boxes Etc./The UPS Store – Lead user experience and visual designer for new intranet system
  • Pacific Shores Hematology-Oncology Foundation – Designed and developed non-profit website and printed marketing materials (www.pacificshoresfoundation.org)
  • Pete Swickles General Store – Lead designer and project manager for ecommerce website (www.peteswicklesgeneralstore.com)
  • Platinum Data – Lead UX and visual designer of custom web application for mortgage industry
  • Sony Pictures Entertainment – Lead UX and visual designer of custom multi-lingual web application for international picture releasing
  • Tickets.com – Lead UX and visual designer for new ticket delivery and management system (in development)
  • Warner Bros. – Lead user experience and visual designer for new intranet system